Ruedi Bauer/He founded Intégral Ruedi Baur et associés Paris in 1989, and then Intégral Zürich in 2002, thus forming a multi-disciplinary network of graphic and product designers. His work mainly encompasses visual identity and signage - in particular, he designed the signage for the Pompidou Centre in Paris. In 2004 he was appointed to head the institute for research on contextual design at the Institute for Cultural Studies in Art, Media and Design in Zurich. Ruedi Baur discusses the status of signage, which provides the link between space and visitor, the user of the place. In the course of texts written , he deciphers his work by distinguishing the functions of the places to which they apply - complex infrastructure, urban signage, university campuses, tourist sites, etc. Depending on the context, emphasis is placed in typographic characters, pictograms or signage furniture in order to offer the best possible explanation of the space. In his work, a hybrid of graphic design and architecture, aesthetic research and information transmission join forces to help us better navigate all kinds of public space.
