Showing posts with label Anónima. Show all posts
Showing posts with label Anónima. Show all posts

Tuesday, March 23, 2010

The Roca Brothers



If they were rock stars, their name would be “The Roca Brothers”
Spanish chefs known as “Los Hermanos Roca” of the catalan restaurant “El Celler de Can Roca”
Joan, Josep and Jordi. The first one, is the mind salty. The second, liquid mind. The third, the sugar mind.
The gastronomic sense is a family heritage. Their mother has already mentioned in the spanish newsletter “El Pais” as “Mother of three stars”.
She is the part of cooking with love, discipline, and in a meticulous way, despite doing from a humble family food restaurant.

The Roca brothers have been awarded with three stars from the Michelin Guide and its gourmet acquis, has gems like:
-The adaptation of the Calvin Klein perfume Eternity.
-Cherry Soup with shrimp and ice cream of its bone.
-Cigala smoke Curry.
-Mussels Riesling.
-Dry Gambini.

They have brought the world of gastronomy techniques like:

-The perfumecocción: Exact cooking of crustaceans with a slight fragance.
-The fragrance: Food odor. Capturing the volatile soul of a perfume.
-The chromaticism: Monochrome plates. Each color evokes a mood and the elements to make the dish called agreed in the evocation of this state.
-Distillates: The concept is to eat dirt, eat other things never before possible.
-Kitchen of emotions: Creating moods, interrelating the psychic and sensitive description of the elements that make up the dish. A logic.kitchen.

From here It follows the following unprecedented list:

-The flavor Earth gives us melancholy.
-The flavor of milk, tenderly.
-The taste of pink, femininity.
-The lemon, joy.
-The mint, euphoria.
-The leather masculinity.
The pepper, aggressiveness.

These are the new icons of a cuisine that goes far beyond the stove. A food you want to convey, lead, and discover...
... a multisensory experience, beyond what we conceived to be edible





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Monday, February 8, 2010

No Golden Arches, the (in)usual ICONS in gastronomy


La iconografía urbana de la gastronomía, en vista cenital nos enseña los arcos de Mc Donald's y demás símbolos que ni siquiera son considerados gastronomía; solo son soluciones a la vida moderna... 






 (Cook me I )

The urban icons in gastronomy, overhead or aerial view, shows us the golden arches of McDonald's and other icons that are not even considered gastronomy, they are only solutions to modern life ... producción en cadena de insumos.chain of production inputs.What we don’t see from the air, in Mexico, or USA, or England or Spain are the culinary offerings at street level ... even they sean de vanguardia, sean informales.are leading, whether informal.

Los puestos callejeros que venden Fish &Chips, Showarmas
 The street stalls that sell Fish & Chips, Showarmas, Tacos ...
Los restaurantes típicos en forma de Tabernas, Fondas, Pubs...The typical restaurants as Taverns, Fondas, Pubs ...
O los templos gastronómicos con nombres como The Fat Duck, Celler de Can Roca, ElBulli o PujolOr the gastronomic temples with names like The Fat Duck, Celler de Can Roca, El Bulli or Pujol.
Los iconos urbano-gastronómicos en las ciudades son tan variados como las posibilidades económicas de sus habitantes.The Urban ICON-gastronomy in cities is varied as the economic potential of its people.
Para quien lo habitual son los puestos ambulantes de comida rápida, Paul Bocuse resulta un completo desconocido.For those who are the usual fast food stalls, Paul Bocuse is a complete stranger.
Para quien la Nouvelle Cuisine es su opción, los puestos callejeros de alimentos son los intrusos en la gastronomía gourmet.Nouvelle Cuisine for whom is a choice; the food stalls are the intruders in gourmet cuisine.
For whom the Fish & Chips is their daily diet, The Fat Duck restaurant is just a form of a large duck.
….
The (in)usual icons in gastronomy:
Antojitos Mexicanos y algo mas, Ricas Tortas Tony, Tacos Los Pijos, Ricos Tacos La Guera, Ricos Tacos de Guisado La Morena, La Gran Torta Caliente, Jugos y Licuados Teo, Cafeteria Movil Express.
Lo que desde el aire no vemos, ni en México, Inglaterra o España, son las ofe





<<< (Cook me II )

“Cook me I y II” reprographics by Erik Carranza, S.A[Anonima]; adaptation based on The Fat Duck vs Long Island Duck from the book Learning From Las Vegas (Denisse Scott Brown, Robert Venturi y Steven Izenour).








Jugos y Licuados Teo, La Gran Torta Caliente, Tacos Los Pijos,  Cafeteria Movil Express, Ricas Tortas Tony, Mexican Curious Food and something else, by S.A[Anonima]



By Erik y Ricardo Carranza; S.A[Anonima], México City.



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