Showing posts with label Culture. Show all posts
Showing posts with label Culture. Show all posts

Thursday, March 11, 2010

The figurative rebels: The Stuckists Manifesto



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By today, everyone and their mothers know about the Young British Artists. At the highest stage of that manic episode called Cool Britannia, these kids came to terrorise the world of arts as we knew it: Tracy Emin with her crafts, her honesty and her soiled sheets; Damien Hirst, like his animals in formaldehyde, drowned in spirituality; Chris Ofili, talking about the black identity and its stereotypes with the aid of poo; Jenny Saville and her monumental paintings of monumental women; Sarah Lucas playing with food and comparing it to sex organs; and so on. We are also quite familiar with Charles Saatchi (collector in love with the movement) and the Turner Prize (which has been awarded to several YBAs through the years). They are a group against the classical notions of art. They are – or at least were during the 90s – a revolutionary combo. It’s impossible to be against the revolution, isn’t it? Against counter-culture? What would that be? Counter-counter-culture? Quite hard to pronounce, but it exists.



The Stuckists battle anything the YBAs represent. They think conceptual art is a joke. They’ve reported Saatchi to the Office of Fair Trading to complain about his excessive power in the art world. They may protest outside Tate Britain dressed as clowns, but they take themselves seriously.



One of his founders, Billy Childish, used to date Tracey Emin in the 80s. She once told him he had no future as an artist; and that his poetry, paintings, and self, were “Stuck! Stuck! Stuck!.” In 1999, Billy took this insult and shoved it up her arse.



Along Charles Thomson, he released a manifesto “against conceptualism, hedonism and the cult of the ego-artist”. Through 20 statements, they try to explain who they are, what do they aim for, and why are they so upset with contemporary British Art.



The first statement says that “Stuckism is the quest for authenticity”. Painting is their medium of choice, a way to self-discovery trough “a process of action, emotion, thought and vision”. Their model of art is holistic, a way the conscious and the unconscious can meet, without resorting to the “egocentric lie” of modern abstraction. More bluntly, they assume that “artists who don’t paint aren’t artists”, that “art that has to be in a gallery to be art isn’t art”, “the Stuckist paints pictures because pictures is [sic] what matters” and that “[i]f it is the conceptualist’s wish to always be clever, then it is the Stuckist’s duty to always be wrong”.



The Stuckists don’t care about prizes. To them, success is getting out of bed in the morning and paint. Their duty is to explore their neurosis and innocence through painting and display. Not as career artist, but rather as amateurs, unafraid to fail.
To them, “painting is mysterious. It creates worlds within worlds”; and gives us access to our unseen, inner reality, in ways that existing objects from a material world never will.



They don’t consider themselves a movement, but an international non-movement. They don’t see themselves as an ‘ism’ because they are stuck. They talk about the failure of Post Modernism, which now “has given way to trite cleverness for commercial exploitation”. Brit Art, with its powerful political and social sponsors, is not as subversive or avant-garde as it claims.



They replace the white cube in favour of musty museums and comfy homes. They swear they don’t play games of “novelty, shock and gimmick”; and give emphasis to “process over cleverness, realism over abstraction, content over void, humour over wittiness and painting over smugness”. They are also against elitism in universities, and demand that all college buildings offer adult education and recreational use to those who live in the community they are guest in.



You can agree or disagree with them, but I have this little doubt: if they swear they are not into “novelty, shock and gimmick”, why do we remember them for their protests rather than for their artwork? Maybe it’s because most humans pay more attention to sensationalism than work. We can easily recall pieces by YBAs because they are sensationalists themselves. I mean, showing off the list of people you have slept with could be fresh tabloid material. This isn’t new: everyone knows about that self-portrait where Vincent van Gogh has his ear bandaged. Why? Because he chopped it off! What about La Giocconda, by Da Vinci? What’s NOT about her! She’s surrounded by more rumours than facts! And I could go on for hours with hot gossip about “masterpieces” and “great artists”, but my name is not Giorgio Vasari.



Anyway, shall we believe this people that they are honestly all about painting and not fooling around? I just don’t know. Publishing a manifesto is an act of attention seeking itself. It’s not bad, of course. We all love our two or three seconds in the spotlight. :)

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Wednesday, February 24, 2010

Creativity and fear

So, let’s say that you are wealthy and rich, let’s imagine that you don’t have the necessity to generate any kind of income, you simply do not have to worry about it…well, then what would you do? … I assume that for some of you this will be the opportunity to fantasize with different kinds of luxury and excess, so there you go, do it, then try to think a bit more seriously about that, what would you do?

Excess of time, resources and idleness lead to inventions, that it’s not a secret, think about couture, fine arts and sports, they are products of a relatively secure community with enough money and resources. Take for example Stark’s “juicy salif” lemon squeezer, do you think this beautiful object but completely useless product could have been designed and manufactured in a marginal and poor community? I don’t think so, however this product is completely logical to picture it in the hands of a French designer and an Italian manufacturer.


If we understand security as the loss of preoccupation of a certain thing or matter, we can picture that there are different levels of security, it’s different to be afraid of finding where to pass the night than to be afraid of loosing an appointment with the manicurist. Sure that ironically both could cause the same amount of stress on certain people, but they sure have different consequences.

It is not a surprise that we live on societies with many, exaggerated or not, threats and fears; terrorism, global warming, natural catastrophes, crime, feeding, H1N1, global crisis… you name it, sure there is place for it.

However creation is everywhere, under stressful situations where only a limited amount of resources are available there is also a unique power for inventiveness and innovation, from simple hacks to revolutionary products and systems… We can find one recent popular example in the story of William Kamkwamba a young Malawian boy who found the way to design and build a windmill that generated electrical power for his house, William managed to write and publish his story in the book “The boy who harnessed the windmill”, now he is very popular and supported by all kinds of organizations (as you could imagine).

But this is not extraordinary, is a an everyday thing on many places in the world, one simple look at a Mexican village could give you a huge lesson on how to solve many problems with simple, yet extraordinary inventions.

Now that we are starting to feel the anguish and fear from the much commented war against the drug trafficking in Mexico and other, not less important, problems in our country such as lack of employment and a pretty mediocre education, we as creative people have to analyze where is our opportunity in all of these, where we can find a shifting point in order to change our environment.

Fear, lack of opportunities, violence, ignorance are also stimulants, let’s deal with it.


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Tuesday, February 23, 2010

Boys, Boys, Boys! /// Patterns of Beauty and Function :The Naked Adonis

Image: The Death of Adonis by Giuseppe Mazzuoli / Poster of Mystic Knights of Adonis Mardi Gras Parade.

Since my previous installment was about Venus in Art, I supposed it would be fair ( and logic) to talk about her male equivalent: Adonis, used as a synonym for any depiction of a beautiful boy. Certain formulae have been used to determine this through history.

Image: Kourós / Advertisement for Eau de Toilette Kouros by Yves Saint Laurent

We begin with the Kourói, statues that represented teenage soldiers and were based on geometrical figures. Hair and muscles in perfect symmetry, broad thorax and tiny waist. The pose was stiff; and there’s an awkward attempt of facial expression, an “archaic smile”.

Image: Discobolus of Myron / Logo for Gymnasium UNT, Argentinian high school for men

Stiffness left, eventually. With the Olympics, gorgeous man sculptures were all about action. The Discobolus was an example: twisted right before throwing the disc. Although deadpan, as if he wasn’t making an effort.

Image: Doryphoros of Polykleitos / Marlon Brando as Julius Caesar


The first proper Kanon was developed by Polykleitos. According to it, the idealistic human figure must be eight heads tall, pubis at mid-height, arms so long their wingspan is equal to height, with a certain correlation between the lengths of body parts. However, we’re just about 7-7.5 heads tall.


Image: The Vitrubian Man / Stormtrooper

Then Da Vinci drew The Vitrubian Man, or Canon of Proportions; accompanied by notes on the architect Vitruvius, who considered humans the main source of proportion in classic architecture. Everything was based on the width of palms and feet, and distances were strictly calculated.


Image: Le Modulor / Real human comparing himself at habitational unit in Marseilles

In the 20th century, Le Corbusier brought these ideas back with Le Modulor. He used him as a universal scale in construction. The first version was 2.16m tall – including raised arm, with a body shape similar to that of the kourós. Not quite realistic, yet the arm up and relaxed position are meant to leave enough room, in theory.

Today, we use any of these patterns - or a mixture of them - to represent men as units, sex-symbols, or mere depictions.

Now that we agree beauty is subjective, and mathematics aren’t always right: are they still of any use? Do we need new ones? Or none at all? / Cynthia Rodriguez

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Monday, February 22, 2010

Forever Mexican Crimson tide.

RED.



The flag of eternal visceral feelings: passion, courage, sexuality and love. Many of us ladies have worn - or secretly died to wear- red on our lips, because who on Earth can resist a pair ofluscious shiny kiss-my-pout lips? (FYI a biological fact: red lips are considered to be the sexiest everywhere because in the arousal stage of the human sexual response, the lips fill up with blood, causing it's hue to raise to a full red.)


The cosmetic and fashion industry have always
turned to red because of its strong appeal and eye-catching
-ability to human nature. 
But, have you ever wondered where the red pigment these industries use to dye lipsticks, eye-shadows, blushes and fabric comes from? Easy. From Mexico's nopal (prickly pear).



The one to blame for the hue that can even attract bulls is a little insect that nests on the nopal plant called "Cochineal". This little insect produces carminic acid that deters predation by other insects. Carminic acid, which occurs as 17%-24% of the weight of the dry insects, can be extracted from the insect's body and eggs and mixed with aluminum or calcium salts to make carmine dye (also known as cochineal). The carminic dye has been used since pre-hispanic times in Mexico and South America to color fabrics, and in Mexico's Colonial period, it became the second largest export to Spain. (Source: http://wikipedia.org here)


Cochineal became a prized commodity on the Continent
(Spain refused to trade it with the English), and it created huge profits for Spain. For this reason, the cultivation of cochineal was aggressively restricted to Spanish-controlled Mexico, although this changed when a French naturalist managed to smuggle cochineal-infested cactus pads to Haiti in 1777. From there, cochineal production eventually expanded to South America, India, Portugal, and the Canary Islands, where it became particularly successful. The long-time demand for cochineal started to decrease in the late 1800s as new synthetic dyes were developed, and soon it was no longer economically viable to continue its production. (Source: Cochineal, Interesting Fact of the day). However, insect dyes (such as the carmin dye from the cochineal) have always been used for cosmetic (shadows, blushes, lipsticks) and pharmaceutical (pills, syrups) dyeing because of its organic friendly-to-the-body nature.Nowadays, with the raise of eco-friendly fashion, organic dyes' production is increasing, directing the attention of everybody around the globe to the Cochineal Farms on Oaxaca, Mexico (like the Tlapanochestli Cochineal Farm) and to other insect-dye farms around the world. Reasons on why this organic dyes are better for the environment discussed here by Eco-friendly fashion designer Behnaz Sarafpour.
Crimson organic dye is still very popular, and the amount of Cochineal-dye exports that Mexico produces is a great sustainable method for small and indigenous families across one of its economically-challenged states: Oaxaca. But beware, buying Cochineal-dye is no cheap business: the reddish power can cost up to $1,000 the kilo (that explains the luxury of wearing such a powerful hue). 
So, whenever you feel witty, agressive and passional and plan on wearing red on your lips, pout them out for Mexico, its indigenous hard-working people and it's little nopal "cochinilas" (cochineal)./FLAII




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Mexico and its huge textbooks

A couple of years ago I visited the then brand new MUNE (Museo del Noreste) in the city of Monterrey, Northern Mexico. Stupidly enough, I didn't take any notes, but I'm pretty sure what I remember is accurate enough for making a point out of it.


The flamboyant, shiny and spoiled museum occupied a huge cube building adjacent to the Museo de Historia Mexicana, right in Monterrey's Macroplaza. I roamed from up to downstairs, just as the tour was designed, confusingly following the region's history starting from the present and going backwards intro preshispanic times, supposedly time traveling after a kangaroo rat, the museum's mascot. After one hour, I was not even half the way down, still on the fourth level, with my eyes hurting and trying to make a mental inventory of what I had seen... perhaps 10 multimedia stations, four objects and walls and walls and walls covered with text and pictures illustrating text. Hustling my step, I rapidly went through the halls of the rest of the levels, taking quick glances at those walls with letters and letters and letters... and no more than 10 objects.

As a young museum professional, perhaps I shouldn't be scandalized about not-so-conventional museographical projects. But, although I won't get into controversies like science centres being or not being museums, I do miss collections when visiting a museum.

From my perspective —that is, a Northern Mexico perspective — I can perceive a tendency on Mexican institutions to open as many museums as possible in the shortest time possible. Is as if the only vocation for restored buildings was to turn them into museums. Museums with no collections. Museums with text and text and text and letters and letters and letters and a picture. Literally, six storie high textbooks.

Now, according to the International Council of Museums, a museum is a ‟non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment”. When ICOM sanctions museums as institutions open to the public, I don't think about them having extended schedules or being government funded. More so, it refers to them as being spaces where the people pours its culture, via objects that represent something valuable for that people's society.

Where are our Mexican museums heading to? I visited a museum dedicated to mining. Text, text, text, three computers, a couple of scale models and one object, which was a facsimile of a silver bullion. Now take a look at this video. It sure looks like fun. No doubt it offers a very innovative perspective on a hard-learning human activity that most kids would find repulsive to approach. I bet is a powerful outreaching educational tool. But, is it really a museum?


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Monday, February 15, 2010

Amigurumi





As a friend of mine wrote down on my personal blog: Crochet is the new Yoga. Everybody is doing it, experiencing it and finding it really mind-inspiring and body-freeing. 

Truly. If you have recently had problems with concentration, self-esteem, depression, whatever, try and shop your hook or your needles, some colorful yarns and get to it. Youtube has some serious and trustworthy links on how-to's by professionals.

But if you truly want to do something else besides scarves, sweaters and headbands, try to crochet antropomorphic forms, cute animals or even ragged dolls the japanese way. Amigurumi (編みぐるみ?, lit. knitted stuffed toy) is the Japanese art of knitting or crocheting small stuffed
animals and anthropomorphic creatures. The word is derived from a combination of the Japanese words ami, meaning crocheted or knitted, and nuigurumi, meaning stuffed doll. 
 .

 (Source: http://wikipedia.com)


 .

This is as further as the "modernize grandma's art" has gone. It is hip, it is new, it is cute. Amigurumi dolls can go from the cutest teddy-bear to full-sized sandwiches and tea parties for your eyes and hands delight.





Nothing screams "young & fresh" more as this japanese artistry with fans all over the world, and photographs and how-to's and patterns flooding the internet, it's about time we all joined the creative Amigurumi mayhem.

It's about time to make little pieces of "affordable art ".

Some links to get your inner Amigurumi started:


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Monday, February 8, 2010

Supporting the films.

I love movies. Re-phrase: I love movies in a primitive way. I am no movie-critic and I tend not to read any movie critics because, again, I love movies in a primitive way. I studied at school the basics of movie criticism, but I’ve never been a fan of critics, because I love movies for what they make to my guts. If a movie makes me think, makes me cry, makes me want to scream instead of falling asleep on my place, then I love it (Believe me, I do sleep at the movies if something is out of place or boring).

So, last week the Academy announced its nominations for the best in films of 2009. (Note: I don’t consider the Academy to be the ultimate voice on film critic, but I do watch the awards). And my attention was quickly drawn to the “supporting role” award. That award, female and male is my favorite one. Simple la raison de cet pourquois. When I was young I adored acting classes and thought that maybe someday I’d portray some villain at a movie. Why villains? Because unlike heroes, they appear briefly but have a huge tremendous impact on the story, they have more fun with it because of their mischevious nature and because they do not carry the heroic weight of the story on their shoulders. So, supporting actors and actresses for me, are the “villains” every story needs. They are brief, they don’t even get to appear on the poster of the movie at times, and the stories are never about them in the first place. But boy, oh boy, do their ephemereal appearences changed each film.


1974 – Winner: Robert de Niro as Vito Corleone in The Godfather II.
“Mais solo recordate de che vio ho fato un piacere.” (Just remember you owe me a favor.)

1985 – Nominee: Margaret Avery as Shug Avery in The Color Purple. *
“See, Daddy? Sinners have soul too.”


1994 – Nominee: Uma Thurman as Mia Wallace in Pulp Fiction.
“That’s when you know you found somebody real special…”

1996 – Nominee: Edward Norton as Aaron Stampler in Primal Fear.
“How the f*ck should I know?”

1999- Nominee: Haley Jael Osment as Cole Sear in The Sixth Sense.
“I see dead people.”



2006 – Nominee: Abigail Breslin as Olive Hoover in Little Miss Sunshine.
“In the trunk of our car.”


2007 – Winner: Javier Bardem as Anton Chirugh in No Country for Old Men.
“What’s the most you ever lost on a coin toss?”

2008- Nominee: Viola Davis as Mrs. Miller in Doubt. ( The only nominee on this list who only acted for 8 minutes on the actual film and got her nomination for this appearence.)
“Let him have him, then.””

2008 – Posthumous Winner: Heath Ledger as The Joker in The Dark Knight.
“Why so serious?”



2009 – Nominee: Christopher Waltz as Col. Hans Landa in Inglorious Basterds.
“Now you’re in the hands of the SS. My hands to be exact.”

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I DON’T WANT TO SEE THE MONA LISA, I JUST WANT TO HAVE MY PICTURE TAKEN WITH IT

The “no pictures” has to be the second most popular sign among museums, just behind “don’t touch”. On her very useful blog, Museum Two, Nina Simone lists five reasons why museums won’t allow you to take pictures in their exhibit rooms. First of all, there’s conservation. Yes, your camera flash will damage stuff in there. You don’t think so? Go on and leave a paper sheet under the sunlight for a day and see how it turns. Second reason is intellectual property. Museums don’t allways own the rights of the collections they host. Third comes security. Just as banks do, museums don’t want you to have a blueprint of their facilties so you won’t end up sneaking in at night to steal a Warhol. Finally, Nina mentions revenue streams and aesthetics of experiencie as the fourth and fifth reasons. The first and second reasons appear to be the only serious ones, and they could simply ask you to turn your flash off or mention which objects can or can not be photographed; but is clearly way more practical just to print a lot of “no pictures” signs and post them all over the place.

This rules come from long time ago. They come from radically different photographic times, when cameras actually had film in them. Just 12 years ago, taking a picture was a ritual, an event. Every shot mattered. Somebody not holding still or the flash not working when you clicked was a disaster.


Today things are not the same. Pretty much everybody carries a digital camera in their pockets, with full capacity to capture anything at any time and with almost endless oportunities to do so. Even my 4 year old daughter owns a
digital camera since she was 2. And this is the scenario faced by museums now. A society armed with cameras.

And so... why are museums struggling against pictures? Conservation might be the only valid reason, but museum’s staff members could esasily be trained on how to turn flashes off. Intelectual property... not so sure. Why would somebody take a picture in a museum? To make profit selling copies of a painting? To put a historical object in a catalogue? Such means would imply a very specific kind of photo shoot, the kind that uses tripoids and light sets. The kind that would be obviouslly detectable by guards and staff members.


Visitors don’t want a catalogue picture. Visitors don’t care about portraits. Visitors are not interested in stealing from the museum. They are not even interested in the boring postcards for sale at the front desk. All they want is a snapshot of themselves. All they want is to remember they were once part of something culturally meaningful and to have proof of it.
















New York’s Metropolitan Museum of Art has taken a step further, not only allowing visitors to take pictures but encouraging them to do so. Even more, they ask them to share the pics and use them in their It’s Time We Met marketing campaign.



















The result? A museum taken by people. A place with real interaction between objects and visitors.



















Aside from keeping their visitors from building this meaningful experiences, museums not allowing pictures are also missing a huge marketing impact. And I’m not talking about stealing the Metropolitan’s campaign off, but about the power of social media. Most of this pictures will end up posted on Facebook, Twitter and the likes, showing everybody else what a great time a visitor had at a certain museum.


So, museums, you heard me... let us take pictures. Let us continue snapshooting our lives.

Guso Macedo

*This article's title was taken from an idea presented by Dr. Luis Gerardo Morales during his conference "Museum's Narration, Context and Learning" at INTERCOM 2009.

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Wednesday, February 3, 2010

Jesus is cool.


Mexican as I am, I was baptized without my permission, and for my whole life I got angry and comfortably pissed at the thought of people considering me Catholic. As I grew older and read more books, and saw more movies, and criticized my "own" religion, I realized Jesus was cool, and he was definitely not the one to blame for church and priests and confession and -well yeah-, my baptism.

Jesus is not the one they -by they I mean Catholics, the Pope and the Vatican- portray in the Bible. Jesus is not even bearded.

He really is all around us, if we dare to look. I hope I sound hippie when I confess that Jesus is LOVE, and yes, it is all we need. He broke up rules, he challenged status-quo jews back in the days, he quit his carpenter work with his dad , he decided to travel through the world with one message and one message only: "Love thy neighbor", he even forgot those who harmed him. I wonder how many people can say that about themselves.

Sadly, religion has made of Jesus its scape-goat. So whenever you go to a church and see its image on the cross, you get either scared or angry or want to scream WTF, because it is what they want. So you can carry out your life as someone that hates or fears Jesus, because he impersonates everything you hate/fear about this world. But I think we're all wrong. The only impersonators of what we hate/fear are ourselves.

So, I like to think of Jesus as a hippie with a flower in his mouth. And I try to practice his word everyday. I really try to love my neighbor without hoping he loves me back (remember how he said he loved everybody and yet, they killed him? That kind of love). No expectations, no harm taken. And everyday I try to make an effort to let myself go, because there are things none of us can control.

Come to think of it ! I like him better when he is naked and body-less, and just an "it". For me, Jesus is the image of love and acceptance. Everybody wants a friend that loves them for what they are. Let's practice love, go out and do it, really DO it. Maybe that would make this world a better and fuller one./ La Flaii

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Wednesday, January 27, 2010

FOLLOW A MUSEUM DAY: DEL MUSEO IMAGINARIO / Twitter Culture in Mexico


Yes, we are taking part of this day. Of course,  I am sure that more than one of you follow a museum right?

DEL MUSEO IMAGINARIO( by Adriana Gallegos Carrión) is the responsible of spreading and explaining what the campaign´s all about. I personally admire the intense labor some of the people involved in Cultural and Educational Institutions in Chihuahua,MX are doing towards this subject. Congratulations to the website, one of the best northern websites in culture & art matter , in the country.


So, pick a Mexican Museum to follow!! A.S.A.P. !! and spread to the world their daily news. Let´s create a solid network of Mexican museums information. 


Thanks a lot DEL MUSEO IMAGINARIO for being an inspiration for this post ! And thanks to guso.com, for passing along this information.


FOLLOW A (MEXICAN) MUSEUM DAY : STOCK OF MEXICAN MUSEUMS


FOLLOW A MUSEUM DAY http://twitter.com/followamuseum
FUNDACIÓN JUMEX http://twitter.com/FUNDACION_JUMEX
MUSEO DEL CALZADO http://twitter.com/museodelcalzado
MUSEO DE ARTE POPULAR http://twitter.com/Map_mexico
MUSEO CASA FRIDA KAHLO http://twitter.com/museofridakahlo
MUSEO AROCENA http://twitter.com/museoarocena
MUSEO DIEGO RIVERA. ANAHUACALLI http://twitter.com/anahuacalli
MUSEO DE LA CIUDAD DE MÉXICO http://twitter.com/museomexico
CENTRO DE LA IMAGEN http://twitter.com/cinbetsa
MUSEO DEL JUGUETE http://twitter.com/museodeljuguete
MUSEO DOLORES OLMEDO http://twitter.com/DoloresOlmedo
MUSEO DE ARTE CONTEMPORÁNEO (MARCO) http://twitter.com/MuseoMarco
MUSEO NACIONAL DE HISTORIA http://twitter.com/museodehistoria
MUSEO INTERACTIVO DE ECONOMÍA (MIDE) http://twitter.com/museoMIDE
MUSEO MODELO DE CIENCIAS E INDUSTRIA (MUMCI) http://twitter.com/mumciToluca
MUSEO CASA CHIHUAHA http://twitter.com/casachihuahua
COLECCIÓN BLAISTEN http://twitter.com/cblaisten
MUSEO NACIONAL DE ARTE http://twitter.com/artemexicano
LABORATORIO ARTE ALAMEDA http://twitter.com/ArteAlameda
MUSEO DEL ACERO HORNO 3 http://twitter.com/museodelacero
MUSEO DE ARTE CONTEMPORÁNEO (MUAC) http://twitter.com/difusion_muac
MUSEO FRANZ MAYER http://twitter.com/museofranzmayer
MUSEO DE HISTORIA MEXICANA / MUSEO DEL NORESTE / MUSEO DEL PALACIO http://twitter.com/3museos
EX TERESA ARTE ACTUAL http://twitter.com/exteresa
MUSEO DEL DESIERTO http://twitter.com/museodeldesierto
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Tuesday, January 19, 2010

Augmented Reality Might Kill Us All

Perhaps the very repeated question of “how will the future look like?”
have to be reformulated to “how will the future NOT look like?”, for what I know this might be far easier to predict if we take on account that we live in a deeply individualistic society immerse in a world full of generalized advertising present in the mass media.


However in the future this might be very different since the mobile phones, tablets and other things grow in technology and complexity, even more specifically with the development of the augmented reality technology, which will allow agencies, designers and artists to create content that will only truly be seen by the people interested in it.


A lot of situations might change, imagine you are walking by in the street, you see a girl or boy you like, instead of starting the old style flirting activities, you might take out your mobile phone, point it at the face of your prospect and visualize with the TAT augmented ID (video below) information, photos and social media networks that this person decides to show, and suddenly, without any words or gestures used, you might meet the love of your life.





From digital marketing to graffiti this new technologies might change them all, since thanks to the information contained in your social media networks, advertisements will be more specific for your interests and activities. With this is possible to imagine a future where billboards disappear and augmented reality spots appear.





In the mist of an even higher dependency to technology and social networks to meet people and socialize, we might start seeing clearer streets from billboards but filled of hidden animations and projections, where new dimensions will exist with its different demons and rules, so, my question here is, what will you creative individual will do with this?


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