Wednesday, February 24, 2010

TPD/LBA : THE BOOKMARK PROJECT:100 SITES | A YEAR || No. 2



An event about graphic design based in Monterrey, N.L.
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Two days of talks by key personalities from Monterrey's design scenario, dealing with different topics related to the local graphics plus workshops with the intention of establishing new projects after the Mitosis congress.

Mitosis010 is meant to promote a sense of community between designers, to remember the conception of the designer in the society and its responsibility towards it, it's a model for theoric analysis of the local graphics that can be applied to a different context and also a kick-start for other projects.


The concept is based on an analogy done between the mitosis, or cellular division. Each piece of the project functions it's related to this core concept. The cell as a micro element, an organism capable of exponential reproduction caused by a little initiative.

To promote the event, publications were and are being produced, each one based on the five phases of the cellular process. A blog is refreshed every week with new content.

Mitosis is all about the one-on-one interaction experience, to celebrate the importance of dialogue, debate and teamwork. A free event about design, focused on cultural and social issues, a place for opinions, but also a workshop for production. We want to convince others to invest their time and intellect in alternative projects, to promote the approach to society through the critic and aesthetic eye of design. We want to prove that its possible to make a free event, with relevant content through everybody's effort.


Concept & Original Idea by 
Gabriela Salinas 
Daniel Miranda
Luis David Bañuelos
Francisco Martínez
Ricardo Ojeda

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